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How to Choose Between AMP and Non-AMP for Your Blogspot Blog?

Here's the main question that arises when starting a new blog or website: how to choose between AMP or non-AMP for our Blogspot blog? Click to know!

Blogger, being a popular free CMS system, allows bloggers to optimize their blogs in terms of performance and design flexibility. It also offers the option to choose between AMP or non-AMP. And when it comes to selecting between AMP (Accelerated Mobile Pages) and non-AMP versions, it can be quite a decision.

The choice you make will affect your blog's mobile experience, page load speed, and search engine visibility. So, let's embark on a journey to discover the secrets of AMP and non-AMP for Blogspot and find out how to make the right decision.

How to Choose Between AMP and Non-AMP for Your Blogspot Blog?

In this article, we will explore the differences between AMP and non-AMP and provide insights to help you make an informed decision about whether to choose AMP or non-AMP for your Blogspot blog.

Understanding AMP and Non-AMP

AMP (Accelerated Mobile Pages) and Non-AMP refer to two different approaches to optimizing web pages for mobile devices. Each approach has its own characteristics, advantages, and limitations.

In order to make an informed decision on whether to choose AMP or Non-AMP for your Blogspot blog, it's essential to have a clear understanding of both options. Let's delve deeper into the details:

What is AMP?

AMP is an open-source framework developed by Google with the goal of creating fast-loading web pages for mobile devices. The primary aim of AMP is to provide users with a seamless and lightning-fast browsing experience on their smartphones or tablets.

Characteristics of AMP

  1. Simplified HTML: AMP utilizes a stripped-down version of HTML, removing unnecessary elements and focusing solely on the essential content. This results in faster loading times and improved performance.
  2. Limited CSS and JavaScript: AMP restricts the use of external CSS and JavaScript, ensuring that only optimized and lightweight code is delivered to the user's device. This helps in reducing rendering time and increasing page speed.
  3. Preloading and Caching: AMP implements preloading and caching techniques to ensure that the content is readily available to users, even before they click on the specific page. This further enhances the overall speed and responsiveness of AMP pages.

Pros of AMP

  1. Improved page loading speed: AMP pages are optimized for quick loading, enhancing user experience.
  2. Enhanced visibility in Google search results: Google prioritizes AMP content, displaying it in a visually prominent carousel at the top of mobile search results.
  3. Higher potential for increased traffic: Improved visibility and fast loading can attract more users to your blog.

Cons of AMP

  1. Limited design flexibility: AMP restricts certain design elements and JavaScript, limiting the customization options for your blog.
  2. Reduced functionality: Some features and functionality may not be supported in AMP, affecting the user experience.
  3. Complex implementation: Implementing AMP on your blogspot blog requires technical expertise and may involve additional effort.

What is Non-AMP?

Non-AMP refers to regular web pages that are not specifically optimized for mobile devices using the AMP framework. These pages follow the traditional HTML, CSS, and JavaScript standards and provide a more customizable and feature-rich experience.

Characteristics of Non-AMP:

  1. Full Design Flexibility: Non-AMP pages allow complete control over design elements, enabling you to create a visually appealing and unique blog layout.
  2. Full Functionality: Non-AMP pages support all types of features, widgets, and interactive elements that you may want to incorporate into your blog. This allows for a more comprehensive and personalized user experience.
  3. Custom Monetization Options: Non-AMP pages offer more flexibility when it comes to integrating various advertising networks, affiliate marketing programs, and custom monetization methods.

Pros of Non-AMP

  1. Greater design flexibility: Non-AMP pages allow full control over the design and customization, enabling you to create a unique and visually appealing blog.
  2. Full functionality: Non-AMP pages support all features and functionality, ensuring a seamless user experience.
  3. Custom monetization options: Non-AMP pages offer more flexibility in integrating various advertising and monetization methods.

Cons of Non-AMP

  1. Slower loading speed: Non-AMP pages may take longer to load, potentially leading to higher bounce rates.
  2. Lower visibility in Google search results: Google prioritizes AMP content, which may impact the visibility of non-AMP pages in mobile search results.

I hope you have gained a better understanding of the differences between AMP and Non-AMP to help you make an informed decision about using them on your blog. Now, let's consider some factors that will assist you in choosing the right approach to successfully implement them on your blog.

Factors to Consider When Choosing Between AMP and Non-AMP

When deciding between AMP and non-AMP for your Blogspot blog, it's important to consider several factors to ensure that you make the right choice. Let's explore these factors in detail:

1. Website Speed and Performance

Evaluate the current loading speed and performance of your blog. If your non-AMP pages are slow to load, implementing AMP can significantly improve the user experience by delivering faster loading times. AMP pages are optimized for speed, reducing bounce rates and improving engagement.

However, if your non-AMP pages already load quickly and perform well, the benefits of implementing AMP may not be as significant. Consider running tests and analyzing performance metrics to determine the impact of implementing AMP on your blog's speed and performance.

2. Design and Customization

Consider the level of design flexibility you require for your blog. Non-AMP pages provide greater freedom in terms of design and customization options. You can create a unique and visually appealing blog that aligns with your branding and stands out from the competition. Non-AMP allows you to use custom themes, implement complex layouts, and integrate advanced design elements.

On the other hand, AMP imposes certain restrictions on design elements and JavaScript usage, offering a more streamlined and standardized design. If you value a simplified and consistent design approach, AMP may be suitable for your blog.

3. Monetization Options

Consider how you plan to monetize your blog. Non-AMP pages offer more flexibility when it comes to integrating various advertising networks, affiliate links, and custom monetization methods. If generating revenue from your blog is a significant factor, non-AMP may be the preferred option.

You can optimize your blog for ad placements, implement custom ad units, and experiment with different monetization strategies. AMP, however, has its own limited set of ad formats and restrictions on certain types of ads. Evaluate your monetization goals and requirements before making a decision.

4. SEO Considerations

Evaluate the impact on your blog's visibility in search engines. Google prioritizes AMP content in its mobile search results, displaying AMP pages in a visually prominent carousel at the top. This can increase your blog's visibility and click-through rates. However, non-AMP pages can still achieve good rankings with proper optimization.

By implementing effective SEO strategies, optimizing metadata, and ensuring mobile responsiveness, non-AMP pages can rank well and attract organic traffic. Consider the potential trade-off between the visibility advantages of AMP and the design flexibility and functionality of non-AMP.

5. User Experience and Engagement

Consider your target audience and their preferences. Think about what they value most in terms of user experience. AMP offers fast-loading pages and quick access to content, which can be beneficial if your audience is predominantly mobile users who prioritize speed and convenience.

On the other hand, if your audience values a visually appealing and feature-rich experience, non-AMP may be the better option. Take into account the overall expectations and preferences of your target audience to make an informed decision.

It's important to carefully assess these factors and their relevance to your specific blog and audience. There is no one-size-fits-all solution, as the right choice between AMP and non-AMP depends on your unique circumstances.

What to Choose? AMP or Non-AMP for Your Blogspot?

Until now, we have explored various aspects to understand the differences between AMP and Non-AMP. However, the primary question remains: How do you choose between AMP and Non-AMP for your Blogspot blog?

But fret not! I will provide you with a clear picture so that you can easily determine what to choose—AMP or Non-AMP!

If you decide to choose AMP for your Blogspot blog, you can benefit from features such as lightning-fast loading speed, low-coding, enhanced mobile visibility, and a mobile-friendly design. However, it's important to note that you will have limited capabilities in terms of design flexibility, reduced functionality, and complex implementation of certain functionalities on your blog.

Despite these limitations, AMP provides numerous benefits that can help improve your search engine rankings. Additionally, AMP ensures that your blog articles are indexed within just an hour, giving you an opportunity to rank higher than your competitors. Therefore, choosing AMP can be a great approach to reach users in a short span of time especially for new websites or businesses.

And if you decide to choose Non-AMP for your Blogspot blog, you can take advantage of premium design, complex functionalities, increased performance, and more monetization options. However, it's important to note that you may experience slower loading times and potentially lower visibility in search results due to various factors.

Nevertheless, opting for the Non-AMP approach allows you to provide more value and enhanced functionality to your readers. Many companies that offer products or services prefer this approach. From my perspective, it is always preferred to choose Non-AMP when delivering specific value or services.


In short, choosing between AMP and non-AMP for your Blogspot blog is a decision that depends on several factors, including user experience, speed and performance, design customization, monetization options, and SEO considerations. Evaluate your specific requirements and priorities, considering the pros and cons of each option. Remember, regular monitoring and optimization are essential for ensuring the best possible experience for your readers.

If you need any assistance, please feel free to contact us or leave a comment, and we will get back to you as soon as possible. As Eezy Blogger, we strive to make it easy for people to find us online, so please share our website with your fellow bloggers to help us reach more people.

Wishing you a pleasant day! 😊 We look forward to your next visit.

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